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A Delta Sky Club lounge with warm lighting, leather armchairs, wood paneling, and elegant decor, including artwork and a statement chandelier.
A Delta Sky Club lounge with warm lighting, leather armchairs, wood paneling, and elegant decor, including artwork and a statement chandelier.

Responsible Approach to AI

As Delta continues to integrate advanced technologies into our business, we take a balanced approach to artificial intelligence (AI), using it to improve operations and enhance the customer experience while prioritizing our customers’ and employees’ safety, security and trust.

The Board of Directors oversees Delta's AI strategy through the Audit Committee. In 2024, management reported to the Audit Committee on the company’s use of AI in a comprehensive technology overview, which included a review of the company’s IT environment, digital transformation and cybersecurity risk management. Additionally, a management-level AI Governance Committee consisting of cross-functional subject-matter experts oversees the responsible design, development and deployment of AI, including generative AI, using principles of safety and security, transparency and reliability, and ethics.

Delta has implemented various AI-driven solutions utilizing these frameworks, including tools to support reservation and customer care specialists through advanced knowledge management capabilities and Delta.com site search capabilities for customers. Moving forward, Delta will continue to responsibly leverage AI to improve operations and enhance the customer experience while effectively managing risks.